CPHI x Optimus Pharma, Greater Noida

Exhibition space | Design and build | Turnkey

We designed the convention space for Optimus Pharma, One of India’s leading pharmaceutical company at CPHI (Convention on Pharmaceutical Ingredients., global exhibition). The idea to break from the stereotypical design language of the business convention spaces or conferences and stand out from the herd. The space has a minimal contemporary design aesthetic, with bold pops of color, and interesting visual elements to hold the attention of the user. The color palette is neutral with the dominant color being grey, translucent polycarbonate sheets and blood-red acrylic give a hassy hint of the insides, making the passer-by curious. We used light very conservatively, only highlighting the necessary elements, creating a soothing environment. From inside the red conference room, one sees the entire site in red, mimicking a darkroom of an old photo studio,.

The design was very well received by the audience, our clients got a lot of appreciation and by the end of it, there was a huge line outside the space to get a picture clicked inside the red box.